The problem
Search traffic is splitting. AI platforms decide which brands show up in their answers, and each platform favors a different audience. ChatGPT drives traffic to consumer brands because that is where most consumers ask their questions. Claude drives traffic to SaaS and tech, because that is who uses it. Apple Intelligence runs on Gemini, which means every iPhone user will be influenced by Google when they ask Siri or Apple search. Your brand needs to show up where your audience is, on the platform they use, in the answer they get. Erlin is built around that job.What Erlin does
1. Find the prompts your buyers are asking
Erlin discovers the questions buyers ask AI when they are researching, comparing, and deciding in your category: comparison prompts, “best X for Y” queries, alternatives to a competitor, buying-stage questions. You review the list and pick the ones you want to track. Prompt discovery →2. See where you stand on every AI platform
Erlin runs your tracked prompts across ChatGPT, Claude, Gemini, and Perplexity, plus Google’s AI Overview and AI Mode, and records every response. You see how often your brand is mentioned, the share of the answer that belongs to you versus competitors, where you rank in the AI’s list, and how the AI talks about you. Every metric is broken down by platform, so you know which model is giving you traffic and which is giving it to someone else. The five metrics: Visibility Score, Citation Rate, Share of Voice, Average Position, Sentiment. AI Visibility → · Metrics →3. See who AI cites instead of you
AI does not invent its answers. It pulls from sources it has learned to trust: publications, Reddit threads, YouTube videos, and other sites in your category. Erlin shows you every source AI cites for your tracked prompts, so you know which sites are influencing the AI’s view of your category, what to pitch, what to fix on your own site, and where you need to be. Citations →4. Create the content that gets you cited
Erlin ranks the gaps between you and your competitors by the opportunity each one represents: how often the prompt is asked, how strong the competition is, how close you already are to being cited. From the top opportunities, Erlin builds the content to close the gap: articles, product pages, collections, written in the structure and language AI cites.5. Ask anything
hey erlin is an AI assistant that has access to your brand, your prompts, your scans, your competitors, and your citations. Ask it which prompts you are losing, which competitor is gaining on Claude, what changed in your visibility last week. It answers from your data, not the open web.Where to go next
Set up your brand
Two minutes. Tells Erlin who you are and what to track.
Your first scan
Run your first prompts and see your visibility.