New
- AI Overview & AI Mode tracking - Track how your brand shows up in Google’s AI Overview and AI Mode, alongside ChatGPT, Perplexity, Gemini, and Claude. Available on Pro and Enterprise plans, and on higher BYOK tiers.
- Bring your own SerpApi key - BYOK users can add a SerpApi key so AI Overview and AI Mode runs use your key instead of spending credits. Add it in the API Keys tab next to your OpenRouter key.
Improved
- Visibility tracking hardened for large accounts, so scans stay reliable as your tracked prompt set grows.
- Bulk ChatGPT scans now time out gracefully and retry, reducing failed runs on big batches.
Fixed
- Visibility Score no longer exceeds 100% in edge cases.
- Share of Voice and per-prompt metric calculations corrected.
- More accurate brand mention detection and brand name extraction.
- Geographic context now applies correctly to queries, including a fix for Claude location handling.
New
- Multilingual prompt generation - Generate and track prompts in multiple languages, so you can measure AI visibility in every market you serve.
- Keyword-based prompt generation - Turn your keywords into tracked prompts in one step.
- Search Console keywords & snapshots - Import your Google Search Console keywords and track keyword snapshots over time.
- Brand memory file upload - Upload files into brand memory to shape what Erlin knows about your brand.
- Edit brand overview and tone - Edit your brand overview and tone of voice directly, including from an empty state.
- Prompt soft delete - Remove prompts from tracking without losing their historical scan data.
- In-depth visibility report - Export a detailed visibility report covering your prompts, platforms, and metrics.
- Support reply system - Reply to support and feedback threads inside Erlin, with Slack notifications when you get a response.
- Team switcher & store management - Switch between teams and manage your connected stores from one place.
Improved
- Refresh your GA4 and Search Console properties on demand without reconnecting the integration.
- Clearer handling when you reach a prompt generation limit.
- Cleaner, more readable notification messages.
Fixed
- Google Analytics and Search Console read/write permission and property selection issues.
- Lifetime deal redemption flow.
New
- SERP review for research briefs - Before generating a brief, review the top search results for your keyword. Toggle sources on/off, add custom research URLs, see “People Also Ask” questions, and enable deep analysis for richer competitor insights.
- AI article editor - Full split-panel editor with an AI chat agent. Send instructions like “Make the intro more engaging” and see a diff preview of changes. Accept or reject each edit. Includes SEO scoring, internal linking, and article outline navigation.
- WordPress publishing - Publish articles directly to your WordPress site. Quick mode (publish/draft) or advanced mode with author, categories, tags, custom slug, and SEO meta fields.
- Internal linking - Select pages from your sitemap to link within generated articles. The AI agent weaves them naturally into the content.
- Advanced analytics - Content decay detection, keyword cannibalization, Core Web Vitals, branded/non-branded split, and AI search exposure metrics.
- Credit system v3 - Redesigned credit tracking with top-up support, sub-accounts, and clearer usage visibility.
Improved
- Article regeneration from the same brief if the first draft doesn’t meet your needs.
- Edit research briefs in raw markdown before confirming. Save edits without losing your place.
- Real-time SEO score in the editor with specific optimization suggestions.
- Full edit history (applied and rejected) visible in the Changes tab.
- Industry-specific prompt caching for faster onboarding of new brands.
Fixed
- Article word count not updating after accepting AI edits.
- Brief status not transitioning correctly from “analyzing” to “ready”.
- WordPress publish dialog not loading connection status on first open.
- SERP results not respecting region setting for non-US locations.
New
- Notification channel settings - Control which alerts go to in-app, email, or Slack per notification type.
- Site audit improvements - Page-level issue tracking with affected URLs and remediation steps.
Improved
- Collection listing now loads reliably across all account types including legacy accounts.
- Opportunity pipeline handles large accounts (200+ prompts) without timeouts.
Fixed
- Collection listing returning stale data for legacy accounts.
- GA4 property selection not persisting after page refresh.
New
- MCP Server (Claude integration) - Connect Erlin directly to Claude Desktop and Claude Code. Query your visibility data, run scans, and get competitor insights through natural conversation. 26 tools and 4 pre-built workflows.
- AI Opportunity Engine - Erlin analyzes your visibility data and generates prioritized, actionable opportunities. Four types: Create Content, Update Content, Get Citation, and Track Prompt. Each comes with action steps and effort estimates.
- Google Analytics (GA4) integration - Connect GA4 to see traffic data alongside visibility scores. Track AI-attributed traffic, landing page performance, and content decay.
- Google Search Console integration - Import GSC data for search performance, keyword coverage, and branded vs non-branded split.
Improved
- Async opportunity generation with progress tracking and pipeline status.
- MCP discovery endpoints for website and collection lookup.
Fixed
- Opportunity generation failing when collection has no recent executions.
New
- Trial plans with Stripe checkout - New users can start a trial with immediate access. Includes onboarding credits.
- Plan pricing update (Phase 1) - Simplified pricing tiers with clearer feature differentiation.
- Report categorization - Visibility reports categorized by type for easier navigation.
Improved
- Customer portal for plan changes, billing history, and payment method updates.
- Onboarding credits for new accounts to run first scans without upgrading.
Fixed
- Slack OAuth scope not requesting correct permissions.
- Report categorization showing incorrect labels for some scan types.
New
- Slack integration - Receive visibility scan results, competitor alerts, and weekly summaries directly in your Slack channels.
- Auto-execution scheduling - Set up recurring visibility scans on a daily, weekly, or custom schedule.
- Content generation - Generate full long-form articles from a keyword. Includes research brief generation, AI writing, and a basic editor.
- Multi-platform parallel execution - Visibility checks now run across ChatGPT, Gemini, and Perplexity simultaneously for faster results.
Improved
- Subscription management with improved billing portal.
- Faster scan completion with parallel platform checks.
Fixed
- Auto-execution not respecting timezone settings.
New
- LLM citation analysis - Full background analysis of which sources AI platforms cite. See citation count per URL, brand mention status, sentiment, and influence score across all tracked prompts.
Improved
- Crew framework upgrade (v1.9.3) for improved reliability on background AI tasks.
- Multi-platform execution support expanded.
New
- CSV prompt import - Upload prompts in bulk via CSV file with auto-mapping.
- Prompt saving during execution - Prompts saved to your library automatically when you run a scan.
- Delete APIs - Remove individual prompts, collections, or snapshots you no longer need.
Improved
- “All Prompts” folder organization and display.
Fixed
- All Prompts folder not displaying correctly for some accounts.
New
- Prompt generation v2 - Rebuilt prompt generation with better industry relevance, more diverse question types, and geo-targeting support.
Improved
- AI Visibility dashboard loads 3-5x faster with optimized queries and caching.
- Brand name detection more accurate, especially for brands with common words.
- Country/region support for geo-specific visibility tracking.
Fixed
- Brand tone analysis failing for some website types.
- GSC property not saving correctly after OAuth connection.
- Country parameter not being passed to query execution.
New
- Multi-account support - Switch between multiple brands/websites within a single Erlin account.
- Featurebase integration - Submit feature requests and vote on upcoming features from the dashboard.
Improved
- Smarter competitor prompt generation that better reflects how users compare brands.
- Article generation flow with improved reliability and output quality.
- Performance optimization for plan loading and dashboard rendering.
Fixed
- Competitors list not loading in AI Visibility dashboard.
New
- Citation tracking engine - See which URLs AI platforms cite when answering prompts about your industry. Track citation count, influence score, and brand mention status.
- Keyword clustering - Keywords automatically grouped into topic clusters and keyword groups using AI embeddings.
- Background keyword tagging - Keywords classified by funnel stage (TOFU/MOFU/BOFU), revenue role, and content type automatically.
Improved
- Keyword clustering handles large datasets without errors.
Fixed
- Keyword clustering errors for accounts with large prompt sets.
- Business type tagging producing incorrect classifications.