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Open Brand > Overview in the sidebar to see what Erlin knows about your business. This page is read-only: it reflects what Erlin extracted during your website analysis.

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What the Overview tab shows

The Overview tab displays your company identity as Erlin extracted it from your site:
  • Company name and tagline
  • Logo (pulled from your domain via logo.dev)
  • Industry type and primary industry
  • Founded year (if listed on your site)
  • Social media links (Twitter/X, LinkedIn, Instagram, Facebook, YouTube, GitHub): clickable icons linking to your profiles
  • About section: a summary pulled from your about page or homepage copy
  • Leadership team: names and roles if publicly listed on your site
  • Achievements: notable milestones or awards if found on your site
This data is read-only. Erlin extracted it automatically when you set up your brand. It reflects what is publicly visible on your website.

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What the Products and Services tab shows

Switch to the Products and Services tab to see what Erlin found about what you sell:
  • Overview: a plain-language summary of your products and services
  • Products: individual items Erlin found on your product pages (name, price, description when available)
  • Collections: category or collection groupings from your site
  • Target audience: who Erlin inferred your products are for based on your site content
Erlin generates this data automatically the first time you visit the page. If your site has product pages, collections, or a clear services section, Erlin reads and structures them here.

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How Erlin builds your brand profile

Erlin extracts your brand data in two stages:
  1. During brand setup: when you enter your website URL, Erlin reads your site and pulls the company identity (name, tagline, about, industry, social links, leadership). This populates the Overview tab.
  2. On first visit to Brand > Company: if Erlin has not yet analyzed your products, it triggers a product services extraction in the background. A loading state shows until the analysis completes, then the Products and Services tab populates automatically.
Both extractions read your publicly accessible web pages. If a page is behind a login or requires authentication, Erlin cannot access it and the corresponding field stays empty.

Brand tone and voice

Your brand’s tone, personality, and content guidelines.

Competitors

The competitors Erlin tracks alongside your brand.

Set up your brand

How the initial brand extraction works during onboarding.