AI Opportunities analyzes your visibility data and generates specific, prioritized actions you can take to improve how AI platforms mention your brand.Documentation Index
Fetch the complete documentation index at: https://docs.erlin.ai/llms.txt
Use this file to discover all available pages before exploring further.
How opportunities are generated
Erlin’s opportunity engine runs a pipeline that:- Fetches your latest visibility snapshots (AI responses to your prompts)
- Analyzes visibility changes — which prompts improved, declined, or lost mentions
- Cross-references with citation data — which sources AI platforms are citing
- Generates actionable opportunities with priority scores
Opportunity types
| Type | What it means | Action |
|---|---|---|
| Create Content | A topic where you have no content but competitors are being cited | Write a new article targeting this topic |
| Update Content | You have a page but it’s not being cited — needs improvement | Refresh or expand existing content |
| Get Citation | A third-party source is being cited by AI — you should get mentioned there | Outreach to get your brand included |
| Track Prompt | A new relevant prompt was discovered that you should monitor | Add it to your tracked prompts |
Priority scoring
Each opportunity gets a priority score (0-100) based on:- Influence score of the source being cited
- Visibility delta — how much your visibility changed
- Competitor presence — how many competitors are mentioned
- Effort level — how easy it is to act on
Effort levels
| Level | Meaning |
|---|---|
| Self-serve | You can do this yourself (write content, update a page) |
| Outreach required | Requires contacting a third party (get cited on their site) |
| Technical | Requires content work or structural changes |
Working with opportunities
Status workflow
Each opportunity moves through these statuses:- Pending — newly generated, awaiting your review
- In Progress — you’re working on it
- Completed — action taken
- Saved for Later — bookmarked for future action
- Dismissed — not relevant, hidden from view
Opportunity detail
Click any opportunity to see:- Title and description — what the opportunity is
- Action steps — specific steps to take
- Source URL — the page being cited by AI
- Matched page — your existing page (if any) that could be improved
- Competitors mentioned — which competitors appear in this context
- Influence score — how impactful this source is
Acting on “Create Content” opportunities
When you click Execute on a Create Content opportunity, Erlin navigates you to the Article Generation page with the keyword pre-filled. This connects the opportunity directly to content creation.Impact measurement
After you act on an opportunity and run a new visibility scan, Erlin measures the impact:- Visibility before — your score when the opportunity was created
- Visibility after — your score after the next scan
- Delta — the improvement (or decline)
Generating opportunities
Click Discover on the AI Opportunities page to trigger a new pipeline run. This requires:- At least one collection with tracked prompts
- At least one completed visibility scan