Your brand profile is the foundation of everything in Erlin. It tells the platform what to look for when scanning AI responses.Documentation Index
Fetch the complete documentation index at: https://docs.erlin.ai/llms.txt
Use this file to discover all available pages before exploring further.
What Erlin analyzes
When you add your website URL, Erlin automatically:- Crawls your domain to understand your business context
- Identifies your industry and relevant topics
- Generates initial prompts that users might ask AI about your space
- Detects your brand name and common variations
Brand settings
After the initial analysis, you can fine-tune your brand profile:| Setting | Description |
|---|---|
| Brand name | Your primary brand name as it should appear in AI responses |
| Website URL | Your main domain |
| Industry | Your business category for prompt generation |
| Brand description | A brief summary of what your brand does |
| Competitors | Brands you want to benchmark against |
Tips for better results
- Use your exact brand name as customers would search for it
- Add brand variations if your brand is commonly abbreviated or misspelled
- Be specific with your industry — “B2B SaaS for HR” is better than “Software”
- Add competitors early to get comparative insights from your first scan
Next steps
Run your first scan
Now that your brand is configured, run your first visibility scan.