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Documentation Index

Fetch the complete documentation index at: https://docs.erlin.ai/llms.txt

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Connect your Google Analytics 4 (GA4) property to understand how AI-driven traffic reaches your website.

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What you get

  • AI-attributed traffic — Identify visits coming from AI platforms
  • Conversion tracking — See if AI-referred visitors convert
  • Content performance — Measure how AI-optimized content performs
  • Traffic trends — Correlate visibility score changes with traffic changes

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Setup

1

Navigate to Integrations

Go to Account → Integrations → Google Analytics.
2

Authorize access

Click Connect and sign in with your Google account. Grant Erlin read access to your GA4 data.
3

Select your property

Choose the GA4 property for your brand’s website.
4

Confirm

Historical data will begin importing within a few minutes.

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Understanding AI traffic

Erlin identifies traffic from AI platforms by analyzing referral sources including:
  • chat.openai.com (ChatGPT)
  • perplexity.ai (Perplexity)
  • AI Overview clicks from Google
  • Other AI assistant referrals
Not all AI-driven traffic is directly attributable. Some users may visit your site after seeing your brand mentioned in AI without a direct referral link.