> ## Documentation Index
> Fetch the complete documentation index at: https://docs.erlin.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up your brand

> Set up your brand so Erlin can track how AI models mention and cite you.

Setting up your brand tells Erlin who you are and what to track. It takes about two minutes and is the first thing to do after signing up.

## Before you start

Nothing. You can do this straight after creating your account.

<Steps>
  <Step title="Enter your website URL">
    Type or paste your website address. Erlin reads your site and extracts your brand profile automatically: company name, tagline, about section, logo, industry, social media links, and leadership team. You do not need to fill anything in manually.
  </Step>

  <Step title="Confirm your brand profile">
    Erlin shows you what it found. Review your company name, tagline, description, logo, industry, and social links. If everything looks correct, continue to the next step.
  </Step>

  <Step title="Pick prompts to track">
    Erlin generates a set of prompts based on your brand and category. These are questions your audience is likely asking AI. Select up to five prompts for your first scan. Erlin starts running them in the background immediately.
  </Step>
</Steps>

## What Erlin extracts from your URL

When you enter your website, Erlin reads it and pulls the following fields automatically:

| Field              | Where it comes from                                    |
| ------------------ | ------------------------------------------------------ |
| Company name       | Your site's metadata and headings                      |
| Tagline            | Your homepage headline or meta description             |
| About              | Your about page or homepage copy                       |
| Logo               | Your site's favicon and logo assets                    |
| Industry           | Inferred from your content and category                |
| Founded year       | If listed on your site                                 |
| Leadership team    | Names and roles if publicly listed                     |
| Social media links | Links to Twitter/X, LinkedIn, Instagram, YouTube, etc. |

Erlin stores this as your brand profile. It uses the profile to generate relevant prompts, identify competitors, and personalize your dashboard. If Erlin cannot find a field, it leaves it blank.

## Adding another brand later

If you manage multiple brands or want to track a second website after your initial setup, click your current brand name in the sidebar to open the brand switcher, then click **Add Brand**. Enter the new domain, review the extracted profile, select up to five competitors, and confirm. The new brand appears in your brand switcher and gets its own dashboard.

## What happens next

Erlin is running your selected prompts on ChatGPT in the background. Within a few minutes, your AI Visibility dashboard shows your first results.

<Card title="Your first scan" icon="play" href="/start-here/your-first-scan">
  See what your first scan produces and how to read the results.
</Card>