> ## Documentation Index > Fetch the complete documentation index at: https://docs.erlin.ai/llms.txt > Use this file to discover all available pages before exploring further. # AEO opportunities > Erlin analyzes your visibility scans and generates prioritized actions to improve how AI talks about your brand. Erlin's opportunity engine compares your visibility data across scans, identifies where you are losing ground or missing entirely, and generates specific actions ranked by impact. Each opportunity tells you what to do, why it matters, and how much effort it takes. ## How opportunities are generated Click **Discover** on the AEO Opportunities page. Erlin runs a pipeline that: 1. Fetches your latest visibility snapshots 2. Compares current visibility to previous scans (identifies gains, losses, and gaps) 3. Cross-references with citation data (which sources AI cites, whether you appear on them) 4. Generates prioritized opportunities with action steps The pipeline runs in the background. A progress banner shows which phase Erlin is in. Once complete, opportunities appear in the grid. ## Opportunity types Each opportunity falls into one of four categories: | Type | What it means | Typical action | | ------------------ | ----------------------------------------------------------------- | ------------------------------------------------ | | **New Content** | A topic where competitors are cited but you have no content | Write a new article or page targeting this topic | | **Update Content** | You have a page but AI does not cite it (needs improvement) | Refresh or expand existing content | | **Get Citation** | A high-influence third-party source cites competitors but not you | Outreach to get your brand included on that page | | **Track Prompt** | A relevant question was discovered that you are not monitoring | Add it to your tracked prompts | ## Priority and effort Each opportunity has a priority score from 0 to 100. Higher scores represent higher potential impact. Erlin calculates priority based on influence score of the source, visibility change magnitude, and competitor presence. Each opportunity also has an effort level: | Effort | What it means | | ------------------- | ----------------------------------------------------------------------- | | **Do It Yourself** | You can act on this without outside help (write content, update a page) | | **Outreach Needed** | Requires contacting a third party (get listed on their site) | | **Content Work** | Requires content creation or structural changes | ## Working with opportunities ### Status workflow Filter opportunities by status using the tabs at the top of the page: * **Open**: actionable opportunities waiting for your attention * **Completed**: actions you have finished * **Saved**: bookmarked for later * **Dismissed**: not relevant, hidden from the open view Click any opportunity row to open the detail panel. From there, change its status or review the full action steps. ### The detail panel Each opportunity detail shows: * **Title and description**: what the opportunity is and why Erlin flagged it * **Action steps**: numbered steps to take (specific and concrete) * **Source URL**: the page AI cites (for Get Citation opportunities) * **Matched page**: your existing page that could be improved (for Update Content) * **Competitors mentioned**: which competitors appear in this context * **Influence score**: how impactful the source is (0 to 1.0) * **Prompt text**: the tracked prompt that triggered this opportunity ### Filtering by type Use the type filter next to the Discover button to show only specific opportunity types. Toggle New Content, Update Content, Get Citation, or Track Prompt on or off. ## Acting on a "New Content" opportunity When you open a New Content opportunity, the detail panel shows a progress card with three steps: Research, Brief, Article. Click **Create Article** to start generating content for that topic. Erlin opens the article creation page with the keyword pre-filled from the opportunity title. As you progress through the content workflow (brief created, article generated), the progress card updates. If you return to the opportunity later, the buttons change to **View Briefs** or **View Articles** depending on how far along the content is. ## When new opportunities appear Erlin generates new opportunities automatically after each visibility scan completes. As fresh scan data comes in, Erlin detects new gaps and changes and surfaces them as opportunities. If opportunities do not appear after a scan (for example, due to a temporary issue), click **Discover** to trigger the pipeline manually. The pipeline reads the latest snapshots and generates any missing opportunities. ## Related Generate content to close the gaps opportunities identify. The source data that feeds Get Citation opportunities. Where Track Prompt opportunities send you.